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  • Rahul Firez

Best Stock Broker In India l Low Brokerage l No AMC Charges

Established in 2006, Alice Blue is a Bangaluru based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.


Alice Blue Free Account Opening Till 30th July Hurry Limited Time Offer.


It got MCX membership in 2007 and also got its membership in NSE by 2008. The company currently expanded its branches from 5 to 15 all over India.


AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

  • Experience trust of over 20 years as a full-service broker.

  • ANT - A flagship trading platform built for analysis and trading.

  • Discount brokerage plan Freedom 15 - A simple, low-cost and flat-fee brokerage plan.

  • Equity Delivery brokerage is free. No broker fee for cash & carry trades.

  • Pay 0.01% or Rs 15 whichever is less brokerage for all other segments at BSE, NSE, and MCX.

  • Free trading software's to all its customers.

  • Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.

  • Trade School an online resource for learning investment concepts and trading skills.


Brokerage Plan

Freedom Plan (F15)


Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.


The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the 'Trade Store'. Major trading tools available on the Trade Store.